"When it comes to innovation, ideas are the easy part. The cultural resistance learned over 30 years of efficiency is the hard part." -Innovation Excellence contributor, Jeffrey Phillips
When it comes to fostering continuous innovation, most organizational cultures stink at it:
- Over the last 50 years, the average lifespan of a company on the Standard & Poor's (S&P) 500 has dropped from 61 years to 18 years and is forecasted to shrink further in the future
- Executives cited "promoting continuous innovation" as the most difficult goal for their company to get right
- 84% of approximately 2,200 executives agree that their organization's culture is critical to business success
- 96% of respondents say some change is needed to their culture, and 51% think their culture requires a major overhaul
Download this PDF for five keys to making your innovation culture smell better!