The Missing Link in Product Portfolio Management: Unleashing Value Through Brand-Sensitive Innovation

October 7, 2015 Planview

Do you identify with any of these pain points or issues when managing your product portfolio?

  • Too many projects for our resources
  • Decisions that go back and forth and get made late or ineffectively
  • Cutting costs without cutting the future
  • No consistent and transparent way to measure the value of projects
  • Not being able to drive innovation fast enough (missing time-to-market)
  • Politics dominating the decision process
  • Inability to address risk and uncertainty in a disciplined manner

If so, help is here! Download this white paper to learn how the crucial relationship between products and brands can be leveraged by integrating product strategy and brand strategy.

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