As one consumer goods market insider said recently, "You can't negotiate with Christmas." When time to market is critical, companies have to step up their product portfolio management and new product development performance.
The impact of delayed time to market can be significant for other industries as well. For example:
- A pharmaceutical company may lose $1 million per day a launch is late
- Government contractors missing milestones may forgo incentives and face penalties
- Industrial products companies can miss customer commitments and expectations
Facing a non-negotiable time to market? Download this PDF on meeting fixed product launch windows for tips on creating realistic portfolio plans and detailed product plans, plus accounting for risk.