Newell Rubbermaid

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Case study About Newell Rubbermaid Newell Rubbermaid, Inc. (NWL), an S&P 500 company, is a global manufacturer of consumer and commercial products with a strong portfolio of leading brands including Sharpie ® , Paper Mate ® , Rubbermaid ® , and Calphalon ® . The Challenge: Improve Project Prioritization, Resource Management and Product Execution In 2012, Newell Rubbermaid implemented its "Growth Game Plan," a multi-year, corporate strategy to accelerate into a bigger, faster growing, more global and profitable company. The plan was driven into action through a brand-led strategy, a commitment to superior products and differentiated high-impact innovation, supported by product delivery processes in countries around the world. As part of this growth plan initiated by its CEO, Newell Rubbermaid consolidated the highly- segmented holding company into a single operating company. With multiple spreadsheets for managing separate project types, the company lacked a product commercialization and delivery approach. Resource management was also an issue. With resources working on a variety of projects, the company needed a way to make sure team members were focused on the right projects to help drive the vision. It wanted to improve its product execution process, establish a single source of truth, and manage resources more efficiently. "When we combined all of our brands into a single company, we used spreadsheets for resource management," said Chad Holzhou, Program Manager and Planview Administrator at Newell Rubbermaid. "We knew there had to be a better way – a way to get efficiency out of our united businesses, build an execution powerhouse by improving the alignment of innovation with R&D and resources, and unlock trapped capacity by reducing current inefficiencies in resource data collection and analysis." Overview Customer Newell Rubbermaid, Inc. Industry Consumer Goods Geographies Based in Atlanta with sales in more than 100 countries Size 19,000 worldwide Newell Rubbermaid uses Planview Enterprise to improve its product execution process, establish a single source of truth, and manage resources more efficiently. Newell Rubbermaid Uses Planview Enterprise for Its Newly-Designed Product Delivery Approach to Drive Unprecedented Growth

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